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Product Marketplace
Marketplace Music Ecommerce Collectors Add to Crate Barcode Listing Make an Offer Catalogue

Vinyll

A vinyl record marketplace for collectors and sellers

Vinyl record marketplace for collectors, sellers, and music enthusiasts.

Platform Type

Product Marketplace

Scope

Marketplace UX, seller listing, collector flows

https://vinyl.com

Vinyll case study hero

Visual Showcase

Platform in Detail

Every screen designed for clarity, trust, and conversion.

5 screens

https://vinyl.com

Vinyll vinyl marketplace overview
Product overview

Product Overview

Vinyll organizes discovery, selling, offers, and collection behavior around how vinyl collectors actually shop.

https://vinyl.com

Vinyll barcode listing flow for sellers
Feature screen

List Vinyl Flow

Barcode listing helps sellers publish records faster while preserving the metadata collectors expect.

https://vinyl.com

Vinyll Shop by Genre
Feature screen

Shop by Genre

Shop by Genre from the Vinyll case study.

https://vinyl.com

Vinyll Browse Vinyl
Feature screen

Browse Vinyl

Browse Vinyl from the Vinyll case study.

https://vinyl.com

Vinyll Product Detail
Feature screen

Product Detail

Product Detail from the Vinyll case study.

Barcode Listing

Genre Browsing

Offer Actions

Collector Metadata

Add to Crate

Make an Offer

What We Designed & Built

Platform Features

01

Barcode Listing

Seller flow that starts with barcode search and falls back to manual record data.

02

Genre Browsing

Visual genre categories for exploratory music discovery.

03

Offer Actions

Buy now, make an offer, add to wantlist, and add to catalogue flows.

04

Collector Metadata

Artist, condition, format, label, year, seller, availability, and tracklist.

User Experience

Marketplace User Journey

Step 1

Discover Marketplace

Lands on the homepage and understands the platform value.

Step 2

Search Products

Uses search, categories, filters, or curated browsing paths.

Step 3

Browse Listings

Compares cards, metadata, pricing, availability, and signals.

Step 4

View Details

Opens the detail page for images, seller context, and terms.

Step 5

Add to Cart or Offer

Takes the next action through cart, inquiry, or offer flow.

Step 6

Checkout

Reviews the order summary and completes the purchase path.

Step 7

Explore Sellers

Checks profiles, reviews, storefronts, and trust details.

Step 8

Return & Save

Saves favorites, follows sellers, or comes back to browse.

https://vinyl.com

Vinyll vinyl marketplace overview

The challenge

Designing marketplace flows for collector behavior

What We Built

Vinyl buyers often browse by genre, artist, condition, pressing, label, seller, and price. They may want to add records to a crate, save them to a catalogue, make an offer, or compare sellers before buying.

Business Impact

Vinyll organizes discovery, selling, offers, and collection behavior around how vinyl collectors actually shop.

https://vinyl.com

Vinyll barcode listing flow for sellers

How the platform works

From genre browsing to crate, offer, or catalogue

What We Built

A buyer can browse by genre, open product details, review seller and record metadata, add a record to crate, make an offer, or save it to a catalogue. The product supports both purchase intent and collection management.

Business Impact

Barcode listing helps sellers publish records faster while preserving the metadata collectors expect.

Impact

What Changed After Launch

Impact 1

Made the marketplace feel specific to vinyl collectors instead of generic ecommerce.

Impact 2

Reduced seller listing friction with barcode-assisted workflows.

Buyer engagement through crate

Improved buyer engagement through crate, offer, catalogue, and genre discovery features.

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